Case Study
Partners With
$3,200+
Revenue In 45 Days
600%
Return On Investment
7x
Return On Ad Spend
35
New Clients Generated
Eclèl Hair Therapy, an organic hair and beauty salon, grew through strong word-of-mouth, but further growth was held back by their location; a very low-foot-traffic area of Marbella.
Gain local awareness, fill empty bookings with quality clients, and position the salon's organic service as unique in the marketspace to gain local market share.
To address these challenges, I implemented paid ads and sophisticated market positioning.
Direct-response copywriting was used to shape their new landing page experience. Highly visual FB and IG ads then drove high-quality traffic, while ongoing conversion rate optimization ensured the campaign delivered the best possible return on the salon's investment.
Through these strategies, Eclèl gained more awareness locally, brought in 35 new clients and generated $3,200 in revenue in 45 days.
I analyzed the market landscape, local competitors, and the advertising strategies of existing players to identify the best entry points.
With the groundwork laid, I deployed a sensory-driven, experience-led positioning and marketing strategy that had customers engaging with the brand like never before and brought in high-quality clients for Eclèl.
Within 45 days of launching, Eclèl Hair Therapy generated $3,200+ in revenue, 35 new clients and saw a 7x return on ad spend (ROAS) with their new positioning strategy, landing page and ads.
Revenue Generated
$3,200+
35 new clients were generated in total, at an AOV of $92.
Return On Investment
600%
An ad spend of $460 was used to generate $3,200+ in revenue.
Return On Ad Spend
7x ROAS
For every $1 spent, $7 in revenue was generated.
Total Duration
45 Days
These results were achieved within 45 days of launching.
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